Altar by Impland. The central part of triptich. Light Box. Digital print, 2' x 4'.
year: 2002
”Meat” America grew up on.
This commercial method is to demonstrate the instability of all kinds of self-protecting mechanisms of human nature indicating the ineffectiveness of human hope of long-lasting satisfaction. In these pseudo-commercial images, the nature (meat) may mean anything that is not digested, controlled or assimilated by our mind. This manipulation means nothing more then a legal attempt at “binding” the nature. Nature void of power, and the mind completely on its own. Creating the impression that it’s a kind of soil for new discoveries, thanks to which it can gain value and meaning. This pseudo-ideological make-up is actually most important. The most important thing is the maximum commercialization of vision which is neither completely true nor completely false at the same time. It’s also about strengthening to the maximum a stereotype according to which a constant visual violence against deepest human desires and goals gives rise to neurosis, which brings condensed pathology. Without these “truisms” this method will not “operate”.
On the other hand, artificial relaxation makes it possible for “lower” unappreciated forms to “reproduce themselves”. In normal circumstances, these “living formations” would not survive. It’s the consumption and prosperity that is to stimulate the development which doesn’t occur in barbarian roots, but rather is a result of the “perfect” state of betterment. All this is to cause an emotional need to decrease the distance between us and the “offensive” visuals, which have no value. These emotions may pass and devoting too much attention and time to it doesn’t make sense, but is the biggest “mistake”, yet what these emotions will establish, are assurances that the idea presented will not survive.
Impland
Photos.
Altar by Impland. The central part of triptich. Light Box. Digital print, 2' x 4'.
year: 2002
”Meat” America grew up on.
This commercial method is to demonstrate the instability of all kinds of self-protecting mechanisms of human nature indicating the ineffectiveness of human hope of long-lasting satisfaction. In these pseudo-commercial images, the nature (meat) may mean anything that is not digested, controlled or assimilated by our mind. This manipulation means nothing more then a legal attempt at “binding” the nature. Nature void of power, and the mind completely on its own. Creating the impression that it’s a kind of soil for new discoveries, thanks to which it can gain value and meaning. This pseudo-ideological make-up is actually most important. The most important thing is the maximum commercialization of vision which is neither completely true nor completely false at the same time. It’s also about strengthening to the maximum a stereotype according to which a constant visual violence against deepest human desires and goals gives rise to neurosis, which brings condensed pathology. Without these “truisms” this method will not “operate”.
On the other hand, artificial relaxation makes it possible for “lower” unappreciated forms to “reproduce themselves”. In normal circumstances, these “living formations” would not survive. It’s the consumption and prosperity that is to stimulate the development which doesn’t occur in barbarian roots, but rather is a result of the “perfect” state of betterment. All this is to cause an emotional need to decrease the distance between us and the “offensive” visuals, which have no value. These emotions may pass and devoting too much attention and time to it doesn’t make sense, but is the biggest “mistake”, yet what these emotions will establish, are assurances that the idea presented will not survive.